Marketplaces 2010: Vertical Ad Networks Revisited
Tuesday, March 23rd, 2010Jaan Janes, CEO of Pulse 360, spoke at The Marketplaces conference yesterday, addressing the fast growing opportunities, innovations and new revenues for vertical media.
The panel, “Vertical Ad Networks Revisited,” addressed the publishers’ need to build and curate networks to increase reach, traffic and ad revenue. The idea is to reach across and develop associations across networks, as with the SyndiGO Network among others. Relevancy and choice are critical to build associations with other networks, and to create new distribution.